IMImobile has made its enterprise cloud communications platform IMIconnect available on Salesforce AppExchange. Salesforce users will now be able to quickly launch and orchestrate two-way, trigger based customer communications across more than 10 channels including SMS, WhatsApp, Apple Business Chat, In App and Push, amongst others.
IMIconnect extends Salesforce’s existing customer interaction capabilities, enabling more proactive engagement with customers and reducing the cost of serving them over multiple touchpoints. A retailer using Salesforce, for instance, can now automate order and delivery notifications, while a utility firm might automate appointment bookings, all from within the IMIconnect app.
The IMIconnect for Salesforce App will augment the existing customer interaction capabilities of Salesforce Service Cloud, Sales Cloud, Commerce Cloud and Field Service Lightning to enable proactive customer engagement and reduce the cost of serving customers across touchpoints.
Enterprises will be able to automate communications, such as order and delivery notifications for retailers, engineer appointment bookings for utility providers and customer welcome journeys for mobile operators, among many others, with ease of integration into Salesforce.
Jay Patel, Chief Executive of IMImobile, commented,
“Consumers today expect the same connected experience with businesses as they have with their friends and family, through two-way digital channels using their Smartphone or tablet. The ability of businesses to provide the choice of channels to their customers with high levels of automation and integration becomes critical to deliver a differentiated customer experience and reduce operating costs.
IMIconnect’s integration with AppExchange will allow Salesforce customers to offer a connected customer experience across communication channels”.
Over 80% of businesses now compete predominantly on the basis of customer experience. Two-way digital communication channels are becoming business critical for enterprises in all sectors to proactively communicate with their customers.
The IMIconnect customer communications platform, now integrated with AppExchange, enables Salesforce customers to orchestrate proactive, trigger-based communications across different points in the customer journey.
“We are happy to welcome IMIconnect onto Salesforce AppExchange as they provide customers with an exciting new way to automate two-way customer interactions” said Mike Wolff, SVP, ISV Sales, Salesforce.
“The exponential growth of AppExchange underscores the enormous opportunity the entire Salesforce ecosystem has in creating cutting-edge solutions and driving customer success.”
‘IMIconnect for Salesforce’ app is now available on AppExchange here.