IFTTT Launches Do — Introducing a New Class of App

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Do Button, Do Camera, and Do Note arrive on iOS and Android, empowering everyday consumers to simplify their world with the tap of a button

IFTTT today announced the launch of an entirely new class of apps: Do Button, Do Camera, and Do Note, as well as a rebrand of the original IFTTT app, now called IF. The launch marks a new chapter for IFTTT as it transitions from a standalone service into a company with multiple products.

“IFTTT’s mission has always been to empower people with creative control over the services and devices they use every day,” said Linden Tibbets, co founder and CEO at IFTTT.

“Our latest product, Do, introduces a simpler and more personal type of Recipe — one that runs with just a tap of a button.”

The 3 new apps — Do Button, Do Camera, and Do Note — empower people with a new level of control over their favorite products and applications, allowing them to pick and choose the features they use most often and turn them into their own, personalized, one-tap app.

Do Button

An ultra-simplified app for the things you do most often. Do Button brings the multiple steps normally required to complete simple actions down to one step. For lightning fast access to your Recipes, add the Do Button widget to your Android’s home screen or your iPhone’s Notification Center.

Popular ways to use Do Button on iOS and Android:

  • Quickly set your Nest Thermostat to 70 degrees fahrenheit
  • Keep track of your time and location in a Google Drive spreadsheet
  • Turn on or off your Philips Hue lights with a tap

Do Camera

The do it yourself camera app. Do Camera enables you create your own personalized camera in just a few taps. Do exactly what you want with your photos for limitless ways to save time and share your experiences.

Popular ways to use Do Camera on iOS and Android:

  • Upload photos to a specific Facebook album in one tap
  • Send your parents family-friendly pics over Gmail
  • Quickly snap receipts and important documents to Evernote

Do Note

Do Note is your command line to do anything. Jot down a quick note, share a message anywhere, or type a specific command to control your apps and devices. Do more with text than ever before with Do Note.

Popular ways to use Do Note on iOS and Android:

  • Swiftly create events in Google Calendar
  • Save short notes in Evernote on the fly
  • Share a tweet on Twitter with just one tap

The Do apps are accompanied by IF, the rebrand of IFTTT’s original iOS and Android app, that lets you create automated Recipes between the apps you use everyday with one statement: IF THIS THEN THAT. This rebranding kicks off an evolution for IFTTT from a company with a single service into a company with multiple products: Do and IF, with more on the way.

“As our physical and digital worlds continue to merge faster and faster, we see an opportunity to empower both consumers and developers like never before,” said Linden Tibbets.

“Do enables everyone to be creative with how they use their favorite products and services.”


Do Button for Android - Do Button for iOS
Do Camera for Android - Do Camera for iOS
Do Note for Android - Do Note for iOS
IF for Android - IF for iOS

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