Confide brings forward launch of Business Encrypted Messaging app after Sony cyberattack

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Smartphone app developer, Confide, launched an ad campaign on Tuesday, offering the business version of its self-destruct tool to entertainment studios, networks and labels for free, in perpetuity.

Its ad in the LA Times starts:

“An open letter to the Sony executive team, iHack victims and the entire entertainment community.”

Confide encrypts messages without storing them on the company’s servers. Messages self-destruct as soon as recipients read them or reply. Users must swipe a finger over each word to reveal it, a measure designed to make it impossible to capture a screen image before a message disappears. Each word disappears again once the finger has passed over it.

Confide for Business is a premium version of Confide, engineered for companies. It will have all of the features of Confide, plus several enhancements:

  • 1. Address Book Integration: Automatically sync Confide with your company’s address book. Easily find and send Confide messages to anyone in your company even if they’re not in your local contacts on your phone.
  • 2. Distribution Lists: Create and manage Confide distribution lists for groups within your company.
  • 3. Documents: Move beyond text. Send PDF, Word, Powerpoint, and Excel documents — as well as images — that are encrypted, ephemeral and screen-shot proof. Upload documents from Dropbox, Google Drive, Box and more.

Two of Confide’s founders, Howard Lerman and Jon Brod, said they already had planned to release a corporate version, but they accelerated the launch after the Sony cyberattack.

The hack “underscores the whole reason we made Confide,” said Lerman.

Confide acknowledged the danger of appearing unseemly in pitching the corporate app in response to the Sony attack, which exposed thousands of Social Security numbers, home addresses, salaries and other sensitive information.

“The intent is not to capitalize,” Lerman said. “We really hope Sony takes us up on our offer.”

The consumer version of Confide is currently available for both Android and iOS.

Download Confide for Android.
Download Confide for iOS.

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