Billaway, a U.S based marketing technology company that enables mobile phone consumers the ability to earn rewards, today launched BBM Rewards with Creative Media Works, which operates as BBM Messenger, for consumers across Android and iOS platforms in Canada, the United States and South Africa.
BBM Messenger users can now earn gift cards via BBM Rewards when they engage in surveys and other activities using Billaway’s cloud-based marketing platform, and redeem at major retailers.
Users can access a range of different gift cards, for businesses like department stores, sporting outlets, pharmacies, supermarkets, gas stations and more by clicking ‘Rewards’ in the Discover menu within BBM Messenger.
The technology used for this service relies on Billaway’s marketing platform, which can be integrated seamlessly into any mobile application. Since launching in South Africa two months ago, BBM Rewards has provided thousands of dollars of credit to participants.
“Everybody is always looking to cut costs where they can,” says Paul Harkins, CEO of Billaway.
“BBM Rewards provides an incentive to consumers for sharing their opinions. It’s all about saving money at the end of the day and doing something fun like taking surveys is an easy, cost free way to do this.”
The survey responses gathered on BBM Rewards are also helping brands better connect with consumers, enabling them to conduct market research with a highly responsive user base. With millions of BBM users worldwide, brands that are launching new products and services will be able to gather audience insight that will better their customer experiences and ultimately, provide consumers with the products or services that they want.
“At BBM, we continue to innovate and evolve our content and services, including the likes of bill payments, top-up, vouchers/coupons, news, video, career, polls, shopping, travel, games and comics,” says said Matthew Talbot, CEO of Creative Media Works, the company which operates and runs BBM globally.
“We’re providing our users with an enriched experience within BBM, giving them more compelling reasons to spend more time within the app, and share BBM with their friends and family.”
BBM Rewards will be expanding to countries such as Malaysia, Nigeria, Singapore and the United Kingdom in the coming weeks.