Apple Watch Series 7 Lineup

Apple ad promotes Apple Watch emergency features

Ad uses genuine, live emergencies from real people who were in grave danger

Apple’s latest ad promotes the emergency features of the Apple Watch. Quite superbly, the ad uses genuine, live emergencies from real people who were in serious danger.

The real-life incidents of a farmer who fell from a ladder and a paddleboarder who drifted out to sea are told in the commercial “911.” The ad is really powerful, intense, and it plays on fear.

The ad begins with a call to an emergency number, which asks the caller what their emergency is. It then displays three calls from people who used their Apple Watch to notify emergency services when they were in distress, with scary music playing in the background.

An automobile accident occurred, another was knocked unconscious while sea paddling, and a third broke a leg on their farm.

The calls become increasingly tense. The person who was in the car accident informs the operator that water has entered their vehicle and they are unable to exit. The water is “going to my neck,” the person says at one point.

The person who got stuck paddle boarding says they “can’t find the wind anymore” in another call. Meanwhile, the person injured on their farm requests that the operator “please hurry” since they are in excruciating pain.

Apple has confirmed that the 911 calls were real.


  • Rapid John has a quarter of a century in programming for Government and Corporate bodies and is proficient in most major programming languages.

Show Comments (0)

My Cart Close (×)

Your cart is empty
Browse Shop

We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.

Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site.

We track anonymized user information to improve our website.
  • _ga
  • _gid
  • _gat

Decline all Services
Accept all Services